awareness

StoneThe first step towards curating experiences is to understand what makes up an experience.

Become aware of your experience

We can’t curate what’s not part of our awareness

When we are aware, every experience becomes an opportunity to engage with the world differently. Without awareness we wind up doing things mechanically, habitually, repetitively and automatically. Sound familiar?

“The tangible attributes of a product or service have far less influence on consumers’ preference than the subconscious sensory elements derived from the total experience.”

–Dr. Gerald Zaltman, Co-Author: How Customers Think

Engage in your life with a new lens

Awareness is a lot like a phrase we may have heard from parents or teachers when we were younger: awareness is “paying attention.” Awareness means selectively directing your attention to specific aspects of what’s happening around you and being conscious of events, objects or patterns picked up by your senses and the impact those aspects have on how you are feeling.

NautalusDive in and explore

Experiences are composed of everything that’s happening moment-to-moment – both tangible and intangible. This includes what we see, hear, smell, touch or taste; and that information comes from a combination of:

  • People (what people do and say),
  • Processes (how things work and how information is exchanged), and the
  • Tangible sensory environment (colors, shapes, objects, sounds, signage, etc.)

Throughout your day, stop, pause and pay attention to what’s going on. To make this easy, get our Experience Awareness Tool This is designed to help you understand the anatomy of experiences.  Download now.

Where your employees’ awareness goes, your customers’ experience will follow